We use cookies to give you the best experience of our website. By browsing you agree to our use of cookies. Allow cookies Turn cookies off Our Cookie Policy
Turn cookies on for a better website experience. Allow cookies Our Cookie Policy
News - about our products, services and company

Privacy Policy

We take data protection and confidentiality very seriously and comply with the applicable national and European data protection provisions. In the following we outline the most important information concerning how we collect, process and use data, including in particular which information and personal data we store, and what we do with it.

Some of the offers or services which we make available via our website may be covered by further or diverging data protection regulations. Said regulation(s) shall be provided to you in the framework of our offer or service, and they shall have precedence over the following provisions.

1. Responsible body

The responsible body for the collection, processing and use of your personal data, in accordance with the German Data Protection Law, is VARTA Consumer Batteries GmbH & Co. KGaA, Alfred-Krupp-Str. 9, 73479 Ellwangen, Germany.

2. Collection, Processing and Use of Personal Data

2. 1. Personal Data

Personal data is defined as specific data concerning the personal or material circumstances of an identified or identifiable natural person.

This shall include, in particular, your name, email address, telephone number, address, date of birth, as well as various inventory data that you provide in the framework of an online order, a registration, the creation of a customer account or a query submitted via the contact form (hereinafter referred to as „Data“).

Statistical data which we collect for technical reasons when you visit our website, and which cannot be linked to your person directly, shall not be covered by these data protection provisions. Such statistical data shall include information on your number of visits to our website, the time that you spend on our website, the pages which you visit, information on your browser(s), IP address, software and hardware characteristics. This information shall be collected and handled anonymously in order to obtain information on the use of our website and optimise it accordingly.

2. 2. Collection, Processing and Use of Your Data

In general, it is possible to use our website without entering any Data. Insofar as our webpages collect any Data, this shall occur on a voluntary basis wherever possible.

All Data which is collected and processed in the framework of our business relationship with you shall only be used for the purpose indicated at the time you enter said Data, for example to answer your query, to process the agreement made with you, to deliver any ordered goods, to process payments, for advertising purposes, and in particular to send email newsletters (see article 3) or for technical administration purposes.

When you contact us for the first time, we create a profile for you in our database. All further Data, which you subsequently submit to us, will also be saved on your profile.

In case you submit Data from any other persons, for example the name of your wife/husband or work colleagues, we shall assume that you have obtained the necessary permission from the person(s) concerned before submitting said Data.
Persons aged under 18 may not submit any Data to us without the prior consent of their parents or legal guardian.

Your Data shall only be transferred to third parties, in particular to agencies contracted by us, when this is necessary to implement and execute specific actions and you have given your prior consent to such transfer. Insofar as we contract other companies to carry out tasks on our behalf within the framework of a data processing agreement and forward your Data for this purpose, said company or companies shall be required to protect your Data and to use the latter only for the specific purpose outlined.

3. Subscribing To Our Email Mailing List

If you subscribe to our email mailing list, we shall use the Data submitted by you with your express consent for sending email newsletters to you on a quarterly basis. You must submit your email address and country in order to register. Any further information shall be submitted on an entirely voluntary basis and used in order to tailor the newsletter content to your interests. The newsletters will contain current offers, news and information about our products.
We continuously seek to improve our service. With this in mind, we carry out an evaluation of the sent email newsletters, e.g. whether the submitted email addresses are available, whether the newsletter has been opened, which links in the newsletters have been used and whether there is any response or return ((automatic) reply, error message etc.).

You may unsubscribe from our email newsletters at any time, without reason and with immediate effect, either by using the unsubscribe link at the bottom of our email newsletters, by using our contact form, or by sending an email to info@eu.spectrumbrands.com.

4. Cookies

To learn more about our policy on cookies, click here.

5. Data Protection

We do our utmost to store your Data using all the technical and organisational possibilities at our disposal to prevent third parties gaining access to it.
All Data is stored on servers with the highest security standards to protect against any attempts by third parties to access the Data.

6. Right to access, amend, delete and block your Data

Upon written request, you may at any time and free of charge receive information concerning the data stored about you, their source and recipient and the reason for the data handling.
In addition, you have the right to amend, block or delete your Data at any time.

You may contact us in this regard by email, fax or letter:

VARTA Consumer Batteries GmbH & Co. KGaA
Alfred-Krupp-Str. 9
73479 Ellwangen

Phone: +49 (0) 7961 – 83 77 0
Fax: +49 (0) 800 827 827 4

We shall delete, amend or block your Data in accordance with the applicable legal provisions.


© VARTA Consumer Batteries GmbH & Co. KGaA, March 2016