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News - about our products, services and company

VARTA Consumer Batteries

Innovation, competence and customer proximity

For more than 128 years, the name VARTA has stood for market-leading battery solutions, and we have been committed to the brand promise behind the 'Made in Germany' label for all this time. VARTA Consumer is internationally renowned for its quality, competence and customer proximity. Producing predominantly in the south of the country, VARTA Consumer is the sole manufacturer of alkaline batteries that relies on its location in Germany. 'Made in Germany' is recognised and understood worldwide as a seal of quality and approval, representing, like no other, outstanding expertise in the areas of research and development, engineering as well as production.

400employees in Dischingen
400employees in Ellwangen
1.700employees worldwide 
VARTA – the experts in mobile energy solutions
From consumer batteries and rechargeable batteries to chargers and flashlights, we continue to customise our products to the end user – and all thanks to a strong, long-standing and experienced team. As a full-range supplier of consumer batteries, we are part of the four-billion-dollar Spectrum Brands Group. This means that we belong to a global network capable of meeting all international requirements. 
Quality that customers can rely on all over the world
VARTA Consumer is one of the world's most important consumer battery manufacturers. The company is the market leader in Germany, Austria and Switzerland, as well as in several other European countries. This is not least down to the consistently high product quality.

'Made in Germany' is more than just a label to us. It is not only a reliable indication of quality, but also a practised tradition that is particularly close to our heart. 
International success through tradition and innovation
With our international distribution facilities, we set the global standard for high-quality work. To do this, we rely on experienced professionals as well as the highest manufacturing standards. VARTA Consumer is quick to identify and convert new developments on the market and customer needs.

We are continually working on innovative products within our product range, enabling us to meet our requirements in terms of quality and environmental management throughout the world.
Location in Germany
Every year, more than 1.2 billion alkaline batteries are produced in the Swabian municipality of Dischingen, which are then distributed in over 100 countries across the globe. The 400 employees working in the plant, certified according to DIN EN ISO 9001 and 14001, ensure the smooth running of production and packaging.

Over 400 employees are employed at the head office in Ellwangen, which is home to the International Distribution Centre and all administrative departments, such as sales in Germany, IT, accounting and finance as well as international marketing and logistics. VARTA Consumer's European head office is based in Sulzbach.

DIN EN ISO 9001:2008 (PDF)   DIN EN ISO 14001:2004 (PDF)
Our passion: Innovative solutions that set new standards
Most people know that in 1969, Neil Armstrong was the first man to set foot on the moon – yet very few know that VARTA was right there with him. The astronaut's camera was equipped with VARTA batteries, and therefore successfully passed the operating test on the moon. We stand by our products and want to provide consumers with the best possible service. For this reason, we offer our customers firm guarantees on our entire product range. Today, we continue to set trends for the entire industry with pioneering product ideas, further developing our products on an ongoing basis.

VARTA Consumer is among the industry's top three innovation leaders in Europe today. Customised and high-quality energy solutions, providing the optimal combination of performance and sustainability, are just one of the reasons for this success.